What is the purpose of the FACTS tagline?

The FACTS tagline primarily aims to save lives through safe driving habits, focusing on promoting awareness and responsible behaviors among drivers, particularly targeting youth and families. This initiative is vital in addressing the significant issue of traffic-related incidents, which can often be mitigated through education and advocacy for safe driving practices. By emphasizing the importance of safe driving, FACTS promotes the well-being of individuals and their families on the road, ultimately reducing accidents and enhancing community safety. In this context, it serves not just as a campaign, but as a crucial component of the broader efforts to foster safer communities through informed driving choices.